Branding

People First is promoted as part of the One MHR package, this means whilst we use logos and branding for People First we also promote MHR as the power behind the product.

These are the main elements of our branding. The People First face logo, the People First written logo and the 'Powered by MHR' stamp.

The exclusion zone

This exclusion zone ensures sufficient spacing around the logos and should be considered the absolute minimum safe distance required. This measurement equals the height of the word mark (x on the diagram).

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Minimum sizes

Having a minimum size ensures sufficient legibility and impact of the logo. Due to different resolutions between screen and print, there are different sizes for each format.

Digital communication: 90px Print communication: 18mm

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People First gradient

Gradients stand out, feeling more interactive and modern. Therefore, we try to use this gradient wherever possible. Where this cannot be used and a flat colour would be more suitable, for example a small icon, we use one of the core brand colours.